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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

MySpace is greyspace -- mostly over 35

According to comScore, More than Half of MySpace Visitors are Now Age 35 or Older, as the Site's Demographic Composition Continues to Shift. It's 51.6%, in fact. ComScore says:



The most significant shift has occurred among teens 12-17, who accounted for 24.7 percent of the MySpace audience in August 2005, but today represent a much lower 11.9 percent of the site's total audience.



It doesn't sound likely, doesn't it? However, Liz Gannes from GigaOm says MySpace confirmed the numbers:



We called Fox Interactive spokesperson Ann Burkart to ask if comScore is off the deep end on this one, and she said the numbers are actually totally accurate with what MySpace is seeing internally.



Comment: There probably still is a difference between active users and unique visitors. Parents, for example, are generally obliged to open a MySpace account just to be able to see what their kids are doing online, but they probably never use the account for anything else.

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