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Evening Standard
Evening Standard
World
Tamara Davison

Myspace documentary to follow the rise and fall of the Y2K social media platform

The story of Myspace is to be told in a new documentary produced by Gunpowder & Sky in partnership with The Documentary Group.

Considered one of the original social media platforms before Facebook and Twitter evolved, Myspace was launched in 2003 and was the world’s largest social network site until 2009.

Initially designed as a space for people to connect and share music, the site also helped to kickstart the careers of a number of well-known stars.

Facebook eventually took over in global popularity and Myspace's allure declined as more social media platforms entered the market.

The platform's original founders, Chris DeWolfe and Tom Anderson, eventually went on to sell Myspace to News Corporation for $580 million. With TikTok now dominating the social media charts, some could say that Myspace is just a distant memory.

According to Deadline, Myspace's original leaders will appear alongside the platform's current owners in the upcoming doc.

A number of stars who soared to fame in the Noughties are also set to take part in the show, looking back at how Myspace shaped popular culture almost 20 years ago.

Despite the platform's eventual dip in popularity, it still played a big role for stars such as Katy Perry and My Chemical Romance.

Speaking about the new documentary, Gunpowder & Sky CEO Van Toffler, said: “While working at MTV, we were all obsessed with Myspace and how they were able to build a filter-less connection between musicians and their fans – as well as fans with other fans.

(Nick Ansell/PA) (PA Archive)

He added: "We tried to build it, buy it, befriend it, even mimic it – ultimately observing it as big media and tech coveted everything about it. Hell, without Myspace there’s no TikTok, no Facebook, no YouTube, no Instagram, no social media. The first ones in aren’t always the biggest, or the last ones standing, but they sure do break some shit along the way and have stories to tell.”

No release date has been revealed for the upcoming documentary.

However, it'll undoubtedly bring a decent dose of nostalgia to anyone who remembers sitting at the desktop, waiting for the dial-up tone and logging into the internet world of Myspace.

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