For those adults who treasure their My Little Pony or Star Wars figures, don’t worry not you’re not alone. It turns out toys are not just for kids. New research by NPD Group, a retail analyst, found that sales of toys to adults have grown by 65% since 2012. The value of the market is now more than £300m. The trend is being led by millennials, with 18 to 34 year olds accounting for half of the amount spent.
“The trend for the not-so-young buying toys for themselves is a sign of our times,” said Frédérique Tutt, of NPD Group. “It’s now normal in Britain to see adults playing games on their smartphones in public, and that’s true whether the adult is dressed in a hoodie or a suit.”
Share your experiences
So what was the last toy that you bought as an adult? We want to hear from our readers, with information about why these purchases are important to you. Did you feel embarrassed buying it? Do toys remind you of your childhood or less stressful times? What do you do with your purchases? Share your stories.
