If there's one thing you can say about MV Agusta, it's that the company is a survivor. As I write this, we've just passed the mid-point of 2025, and the company from Varese has been in the midst of decoupling itself from KTM for the past several months. Due to all the circumstances we've covered elsewhere with regard to KTM's fortunes, the two firms decided it was best if MV Agusta maybe, I don't know, bought itself back?
Transactions take time, though; and usually, while such dealings are underway, any firms involved tend to stay quiet as all the Is get dotted and the Ts get crossed. We last heard from MV Agusta a little over a month ago, when the firm poked its head up out of the sand to say that it's planning to unveil some kind of new motorcycle shortly before EICMA 2025, and advising those interested in seeing the new bike to stay tuned.
Toward the beginning of July, MV Agusta says, it "successfully [closed] the transaction that returns 100% ownership of the company to Art of Mobility." As you may recall, at the beginning of 2025, the company issued a press release that mentioned this was the path that MV Agusta would be pursuing, and that Art of Mobility is a firm wholly owned by the Sardarov family.
While MV Agusta is now back in control of itself and its future again, the notice does mention that "certain operational functions will continue to be jointly managed [by KTM] until the end of the financial year."
The company also took this time to call out its new-old leadership team, consisting of CEO Luca Martin (formerly COO and deputy CEO); Filippo Bassoli as chief brand and marketing officer, as well as board member; Timur and Ratmir Sardarov as non-executive directors of the Art of Mobility; and last but not least, Hubert Trunkenpolz will continue to be chairman of the board.
As to what this will mean going forward, it's unclear. We know that MV says it's revealing something new close to EICMA, and we also have the feeling that any company in MV Agusta's position would probably have been scooting toward the exit as soon as it understood what was going down with KTM in 2024. Since it's kind of an unprecedented situation in many ways, it's difficult to predict what happens next.
Although, if MV Agusta has anything to say about it, it seems likely to find a way forward. It's survived Harley, and now it's survived KTM. Those are no small feats, so can it take what it's learned from these experiences and forge a bold new path? Here's hoping.
