Music non stop

Interesting piece in the paper today about the push by the record industry to licence more music to film studios. All good, but it's the mention of the games industry that makes it worth a mention here. Licensed tracks in games has become common over the last few years, with EA setting up dedicated teams to deal with this. A lot of these tracks are used in menu and other out-of-game screens though, and you have to wonder how much impact they have on the game itself. Other than the obvious success of the GTA series, where licensed tracks actually add to the game, I can't think of too many other examples. Back in the day we had the likes of Rob Hubbard creating sonic marvels on the Commodore 64. Have we gone too far the other way now with an over reliance on licensed tracks?