Museums and galleries should work with broadcasters to create public service media, the future BBC News arts editor - currently director of Tate Media - has said.
Will Gompertz, speaking at The Media Festival, emphasised the importance of institutions reaching out to form partnerships.
He said: "The only way these institutions can succeed in this new public service media field is by working with the creative sector."
Gompertz added that the Tate would be looking to focus more on bringing community to the fore and allowing greater access online with a more democratic approach rather than pushing the items it deems important.
He said: "We want to take all our content and throw it out to the public via APIs."
Greater access to institutions was also a theme running through the talk by Roly Keating, the director of archive at the BBC.
Keating has been working to open up the vast archives of content and experience within the BBC to unlock commercial and cultural value and release what he described as "pent-up energy".
He said: "We have been accumulating an incredible resource and done relatively little with it.
"It's not our (BBC) archive, it's yours and mine and there's a whole mesh of royalties and issues."
Aside from broadcasting, the audience in Manchester were able to see a new blueprint for the future of public service media.
Public Service Media 2009 has been drawn up to stop what its creators fear could be "a reduced serendipity of discovery" for content in the non-broadcast sector.
It begins: "Media is fundamental to shaping our perspectives – on the world and of other people. Media habits – especially, though not exclusively, of young people – are changing rapidly. Broadcast television, for decades a major source of public service media, today makes up a smaller proportion of total media consumed."
The report's findings were drawn up after an event attended by more than 50 leaders and professionals from media, communications, technology, government and social enterprise.
• Read more about the BBC digital archive plan in our earlier report here.
