Even as Paris Hilton ruins her pre-jail manicure whilst scoring the second of a series of an estimated 23 nicks into her cell wall, our misunderstood celebutante's incarceration is leeched off by marketing departments around the globe.
In timeworn tradition, Madame Tussauds have made an achingly witty alteration to a statue of someone else completely - Donatella Versace, is it? - to underscore their continuing relevance in an age where if you really want to feel close to a celebrity, you need simply Google their homemade sex tape and let the thrills and self-loathing wash over you in equal measure.
