There will be blood. A decision by the European Commission two days ago has given Rupert Murdoch the edge in his ongoing war with Italy's own media mogul - and prime minister - Silvio Berlusconi.
The EU ruled that Murdoch's Sky Italia could bid for one of the terrestrial-based spectrums that is used to broadcast up to eight free-to-air TV channels.
This decision, which overturned a 2003 restriction on Sky Italia, threatens the dominance of Italian television by Berlusconi's Mediaset. There will be an appeal, of course. La lotta continua.
Sources: FT/FollowTheMedia