Mexican authorities have launched a femicide investigation after a 23-year-old beauty influencer was fatally shot during a TikTok livestream at her salon in Mexico.
Valeria Márquez, who had built a sizable online following of more than 95,000 TikTok followers and nearly 800,000 views on her videos, was known for creating beauty and lifestyle content.
Her salon, located in a suburb of Guadalajara, was both her business and creative space, according to La Nacion.
On May 14, Márquez was livestreaming on TikTok from inside her salon when a man entered and opened fire, Jalisco state prosecutors reported. Viewers reportedly witnessed the attack in real time. Emergency services responded to citizen reports, and local police confirmed her death at the scene.
Authorities confirmed they are pursuing the case under "femicide protocol," a designation in Mexican law that applies when a woman is killed because of her gender. As of now, no suspects have been named, and the shooter remains at large.
Just one day earlier, a mayoral candidate and four others were killed in Veracruz.
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