To celebrate the release of Disney's live action Aladdin remake, Primark have launched an Aladdin-inspired beauty range.
From sparkly eyeshadow palettes to magic lamp compact mirrors and hair brushes, they have it all.
But there's one item in the range that has really stood out for some people - the perfume.
Hundreds of mums have taken to the Extreme Couponing and Bargains UK group to rave about the Making Magic fragrance, which is currently being sold in stores across the country for just £8 per bottle.
According to the excited women, the cheap perfume smells just like a designer favourite, Alien by Thierry Mugler.
A 60ml bottle of Alien will set you back around £60 from online stores such as allbeauty.com - but there's no longer a need to splash the cash.
The Primark dupe is 100ml in size and has been described as "amazing" by shoppers.
One said: "Primark 100ml perfume. Disney Aladdin £8, smells exactly the same as Alien!! Now a mum-of-two who wears Aladdin."
Another wrote: "I got this yesterday, it's amazing for the price of £8. Sprayed it on at 7am and it's now 4pm and you can still smell it, defo will be buying more."
A third commented: "I got a bottle plus the body spray... Very nice."
Others reacted by saying they "need some" and made plans with friends to go shopping and stock up.
Some even set specific instructions for their loved ones to go out and buy them a bottle ASAP.
This isn't the only women have been going wild for of late.
People on Instagram were also obsessing over their £2 false nails, even going as far as to brand them the "best on Earth".
Last Wednesday, Primark shared a post on their Instagram from a user named @succurnan.
It said: "Tell me why these £2 Primark press on nails have lasted me at least a week through multiple hair washes and aren't even lifting? AND they come in a pack of like 25+ brb buying the whole damn shelf."
More than 12,000 people have liked the post.