Mums have given a huge high-five to Sainsbury's for launching its new breastfeeding clothing section online.
Many women say they've previously had to stick with maternity wear to be able to breastfeed easily enough and have praised the retailer for coming up with an alternative.
The dedicated online 'breastfeeding-friendly' section has been put together with the help of the Can I Breastfeed In It community - a group which aims to 'make the difficult challenge of finding stylish clothing to breastfeed in a thing of the past'.
It features everything from shirts and pinafores to button-up dresses and zip front jumpsuits.
The retailer revealed a link to its range on its Facebook page on Tuesday and more than 10k mums have already reacted with glee.
One said: "Brilliant! Thanks Sainsbury’s!! I struggled to find nice, affordable breastfeeding-friendly clothing when my first was born; pregnant again so looking forward to browsing your range!"
And another added: "Amazing TU! One of the hardest things PP is learning to love your new body and I found it even harder not being able to wear my usual clothes as they didn’t have boob access. This is really helpful that you have a lovely range of breastfeeding friendly clothes without being maternity."
In a statement to followers, a spokesperson on the Can I Breastfeed In It Facebook page , said: "This is huge acknowledgement of the desire for clothing suitable for breastfeeding, to be able to wear current trends and be able to easily find and buy the styles from high street stores and online.
"This is a massive step, that one of Can I Breastfeed In It’s favourite brands has a new dedicated page for breastfeeding friendly styles, and featuring the styles popular with our own CIBII community! I’ll just say zip front jumpsuits!"
