The term 'mumpreneur' is one that splits opinion. In a recent article on the Guardian Small Business Network's Home Business hub, two business owners explained why they loved or loathed the word. Jane Asscher, co-founder of creative communications agency 23red, said:
Being called a mumpreneur is important to me because it immediately communicates two things in one memorable word, which is that women like me routinely hold down two jobs, namely running a family and a business.
However, Sara Robinson, managing director of Cake Communications, argued:
I believe that the not-so-subtle implications of the word 'mumpreneur' contribute to the everyday sexism that women still face
We asked you for your views and here's a selection of your tweets:
@GdnSmallBiz should be a label you choose not one that is given
— Jennie Ashford (@JennieAsh) July 20, 2014
@GdnSmallBiz It's tough for mums in business and feel the term symbolizes driven women who work hard to provide the best for their children.
— Marketing Makeovers (@marketingm12) July 20, 2014
@GdnSmallBiz I'm proud of having started a business 5yrs before potentially becoming a mum & don't want to be re-labeled once I do have kids
— Maqaroon (@Maqaroon) July 11, 2014
@Maqaroon @GdnSmallBiz ditto. Why would my achievements change in 10 years IF husband and I decide to have kids?
— Zena West (@ZenaWest) July 11, 2014
@GdnSmallBiz I think the term is more appropriate for mums who have made a business aimed at kids & families, but otherwise I don't like it
— Faye Brown Designs (@fayebrowndesign) July 21, 2014
@GdnSmallBiz patronising and part of the same conversation that talks about women who 'have it all'. What about the men who work from home?
— Jennifer Hird (@JenHirdPR) July 11, 2014
@GdnSmallBiz wouldn't say it's a new term at all? Why should being a mother define a female business person as a job title? cc @JenHirdPR
— Carolyn Hughes (@manchesterisace) July 11, 2014
@GdnSmallBiz Neutral. Let's just say some Mums have Help, some don't. Kudos to those who don't, it's a different game entirely.
— Maša Kepic (@masakepic) July 12, 2014
RT @gdnsmallbiz: 'Mumpreneurs': love or loathe the term? http://t.co/muyql4fzIu //small businesses should be encouraged without labels
— Elaine Clark (@cheapaccounting) July 14, 2014
@GdnSmallBiz Patronise. Are fathers dadpreneurs?!
— Ali Golds (@ali_golds) July 14, 2014
Advertisement feature
This content has been paid for and produced to a brief agreed with Direct Line for Business, whose brand it displays