A mum who breastfed her own daughter for fours years has refused to label her business 'breastfeeding friendly'.
Rachel Harvey said she doesn't want to display a sticker confirming mums can feed their tots in her pottery studio in Cleethorpes because she doesn't want to invite discrimination.
The 40-year-old, who owns The Paint Box in the town's Cambridge Street, is hoping her stance will create a safe space for mums to feed via breast, bottle, tube or to express.
She said it is all about being "inclusive" and encouraging an "open door policy", reports GrimsbyLive.
"We shouldn't need breastfeeding friendly stickers to allow someone to feed their baby in a shop. On top of that, we're allowing people in to feed however they like with no purchase necessary," she explained.
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"We want to provide a safe space for everyone and be inclusive, not just for those who breastfeed.
"We get a lot of varied customers in here. Some breastfeed, some who use a bottle and others who pump.
"I feel like the stickers isolate certain people who don't breastfeed. I just want this place to be somewhere people can come in and feel comfortable.
"I don't care how how you feed your child so long as you're safe and happy with it.
"I know there are certain places where you have to purchase something before you can feed - it's not fair.
"I want an open door policy and for everyone to feel safe when they come here."
Having breastfed daughter Austen for an extended period, Rachel recognises a fed baby is a happy baby no matter what the method is.
She said people should feel happy doing what they want to do and not feel guilty if they don't breastfeed.
Rachel said: "Women are always judged or looked differently upon for their choices, like how they feed their child or even if they decide to not have a child at all.
"I think this is especially true for people who breastfeed in public. They often feel judged and I don't want that, it just shouldn't be like that.
"We should just support one another and not judge or feel guilty for the decisions we make surrounding our children.
"Hopefully, by doing things like this, we can stop as much judgement. I want dads to feel the same too, if they want to come in here and feed their kid then that's fine too.
"We've had a really good response so far and all different people have said thank you to me for doing it, especially during Breast Feeding Awareness Week."
