A mum has spent more than £2,000 on back-to-school clothes for her 10-year-old son because he only wears designer labels.
Doris Russell says big-brand daft son Charlie loves the likes of high-end names like Nike and Adidas.
For his return to school Doris has forked out a whopping £120 for a Tommy Hilfiger coat and another £120 for Nike Airforce 1 black school shoes.
Doris says she also spent an eye-watering £80 on Calvin Klein underwear for the schoolboy, as well as Nike Phantom football boots which set her back £60.
Despite school shirts being available for as little as £5 and less, Doris spent £60 on shirts for Charlie and his trousers cost the same.
It's a stark contrast to cheaper uniforms available from most supermarkets, which can cost £4.50 for a bundle consisting of a sweatshirt, polo shirts and trousers from the likes of Aldi and Lidl.
Meanwhile, Poundland is selling single polo shirts for just £1.
Doris told The Sun : “During lockdown, Charlie spent every day wearing designer gear and getting him out of it has been harder than ever.
“He won’t wear approved shorts for PE and only likes Adidas ones that are £34.99 each. And he wears £20 Nike T-shirts instead of cheaper ones the other kids wear.
“He wanted specialist Nike trainers for PE costing £70, as well as Nike football boots. We go through a few pairs a year.“
Doris insists son Charlie, who has actually modelled for some of his favourite brands, including Adidas, Tommy Hilfiger and Zara, isn't spoilt and says the expensive clothing is "a reward for his hard work" in school.
She says she spends all her money on her kids, rather than buying herself new things.
Doris, who earns £25,000 a year, says she "can’t remember the last time I bought a new outfit for myself" and hasn't gone to the hairdressers in 12 months.
Thankfully Doris' other son, Freddie, aged six, hasn't inherited the same expensive taste as his older brother.
Doris said: “I’m lucky my other son likes Primark and doesn’t care what he wears. It’s a huge relief.”
The Schoolwear Association estimates parents and guardians pay £101.19 for school uniform for each of their children in secondary school.
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