A huge supermarket chain has been accused of stocking sexist baby clothing.
A furious mum took to social media to criticise Asda for its descriptions of trousers for girls and boys.
She said she was "shocked" by the store marketing the clothing as being "the perfect gift for a little princess".
Many other parents have shared her views but the store has said it never wanted to offend.
It all started when Katherine Tierney was shopping on Asda's website, the Liverpool Echo reports.
She decided to take to her Twitter feed to share the differences she had noticed while browsing its children's sections.
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Her tweet said: I'm shocked at the different descriptions of trousers @georgeatasda have used for baby girls & boys.
“Active little men who need comfy clothes that move with them, or pretty little princesses who look as cute as a button?
“Are you actually kidding me?! # everydaysexism @letclothesbe.”
The tweet was shared alongside images of product descriptions for its 'Baby Girls' Leggings and Jeans and 'Baby Boys' Trousers'.
According to the description of the girls clothing it says: "Find the perfect gift for a little princess with our collection of baby girl leggings and jeans. Out gorgeous detailing, oh-so-pretty pastels..."
While the baby boy description says: "Our baby boy trousers are all comfy styles that will mean he can be as busy as he like."
Since the tweet was shared, many other parents have shared similar views with Katherine.
User @Loolovestea, said: "I bought some kids clothes in Asda the other week. Couldn't believe how sexualised the girls clothing was. As if girls only exist to be decorative items.
"It was horrible! My son doesn't like how glum the boys clothes are, too much black and navy. More orange, red & green pls!"
And, @TomWallace74 said: "Our 4yo girl wanted superhero pants yesterday. So of course we had to go to the 'boys' section given everything in girls was pink, princess and unicorns ... Argh!"
There is currently a Twitter feed set up dedicated to a campaign against gender stereotyping of childrenswear, @letclothesbe often highlights stores which separate clothing for both boys and girls.
What Asda said
A spokesperson for Asda said: "We know that all of our customers, even the youngest, have their own favourite styles.
"That's why we include lots of different descriptions to give customers a flavour of the thousands of products we sell. We're pretty sure we have something for everyone and we’d never want to offend."
