A mum has issued a warning to other parents after her two-year-old son suffered painful injuries from an Asda trolley.
The poor little lad got his wrist stuck in a holder located on the trolley, designed to hold a Scan and Go machine.
The design has come under fire from parents after bosses revealed they have been dealing with multiple reports of similar "minor injuries".
Inquisitive children are putting their hands in the hole and this means as many as 100,000 shopping trolleys at the supermarket giant could potentially pose a hazard.
A spokesperson for the store admitted the company has known about the issue for months.
Parents are reporting their children suffering nasty grazes.
And some say it is unacceptable that the hole is so close to the baby seats on the trolleys making it easy to reach for unsuspecting kids.
An unnamed woman from Slough posted on Facebook to warn others after her son suffered similar injuries.
She wrote: "Just a warning for all mummies and daddies with babies that sit in the trolley who shop in Asda or any supermarket that has the scan shop.
"This is the result from my son sticking his hand inside the hole where the scanner is supposed to go!
"Yes I understand my son put his hand in the hole himself but most babies don't really understand and poke their fingers and hands in all types of things!
"I personally think it is unacceptable to put that holder for the scanner right where our babies sit because they are going to investigate what exactly that hole is and this unfortunately is what happened.
"In panic as a mother or father I immediately pulled his hand out as it was stuck inside and this is the result. I went straight customer service and they said they would call a manager.
"He came over and basically fobbed me off with a £10 toy to basically shut my son up and he was in hysterics screaming.
"He then said he would call the first aid of the store which again was a nightmare as we were waiting for them for 20 mins before one even showed up then they didn't have anything in the first aid box to put on my son and went to the shop floor to get a plaster and antiseptic wipe. Disgrace (sic)!"
The Daily Telegraph reports there have no reports of serious injuries or broken bones.
Asda is understood to have decided not to recall the trolleys.
The mum went on: " I then got a so-called apology and given a £10 good will gesture card and a number to call head office.
"I've called head office and got cut off 3x then I finally get through and get transferred back to Asda Slough branch and spoke to the same manager who dealt with me in store to be then told again I had to phone head office again and I get fobbed off again with another £15 gift card and call back from the superior person and I have to wait until Friday.
"I am absolutely disgusted with the outcome! Please just be careful as this could be your child."
Several people agreed with the mum and reported similar incidents in the comments on her Facebook post.
One wrote: "This is awful I've had to stop Michael a few times doing this."
While another replied: "That's disgusting!"
An Asda spokesperson said: "Our customers' safety and wellbeing is our top priority which is why all the equipment in our stores, including our shopping trolleys, is thoroughly risk assessed to comply with health and safety regulations, but we take any concerns of this nature seriously.
"To help us understand what could have happened we would welcome this mother to get in contact with us, but we would again like to apologise for her experience in September and are really pleased to hear that her little boy has made a full and speedy recovery."
