Supermarkets across Glasgow are struggling to keep up with demand as shoppers continue to panic buy during the coronavirus crisis.
Shelves were stripped bare at Asda in Govan last night with milk, bread, medicine and cleaning products nowhere to be found.
A stunned shopper told Glasgow Live she was horrified to learn from staff that a young mum was reduced to tears when she couldn't find infant formula to feed her three day old baby.
Gemma Connolly was shocked to find shelf after shelf empty when she popped in for supplies.
She said: "The place was stripped bare, it was awful.
"There were no basics in the store - toilet paper, bleach, milk, bread, just every day items.
"I spoke to a young guy who told me that a woman with a three day old baby was in tears because she couldn't find powdered milk, it's just outrageous.
"He also said an old lady had been in earlier looking for toilet roll and there was none left, she said she only needed one roll and the poor guy couldn't do anything to help here because it was all gone.
"It's absolutely disgusting the way people are behaving, it's like some kind of apocalypse is coming, it's unacceptable."
The 34-year-old businesswoman had a similar experience at her local brand of Lidl and eventually managed to pick up some milk from a garage near her Glasgow harbour home.
She added: "There is so much selfishness out there just now, what on earth people are planning to do with mountains of I have no idea."
Gemma's experience has been repeated at shops across the country as the coronavirus crisis continues to deepen.
Food retailers have urged customers to shop responsibly in a joint letter to consumers in a bid to ensure there's enough food for everyone.
The British Retail Consortium said they are working around the clock to keep the nation fed.
The letter said: "We know that many of you are worried about the spread of coronavirus (Covid-19).
"We want to let you know that we are doing everything we can so that you and your families have the food and essentials you need."
The letter added: "But we need your help too.
"We would ask everyone to be considerate in the way they shop.
"We understand your concerns, but buying more than is needed can sometimes mean that others will be left without.
"There is enough for everyone if we all work together.
"Together we can make sure we are looking out for family, friends, neighbours.
"Together we will care for those around us and those who are elderly, vulnerable or choosing to remain at home."
Firms are working closely with the Government and suppliers, and have arranged more store deliveries to ensure shelves are stocked, the letter added.
And outlets with online delivery and click-and-collect services are running them at full capacity.
Helen Dickinson, chief executive of the British Retail Consortium, said: "Retailers are working incredibly hard to keep shops well stocked and deliveries running as smoothly as possible.
"In the face of unprecedented demand as a result of coronavirus, food retailers have come together to ask their customers to support each other to make sure everyone can get access to the products they need."
