A mum heard her daughter "screaming in agony" after her skin "melted within minutes" of being in the sun despite having covered her in factor 50 sun cream.
Jasmine Williams, from North Wales, said she used NIVEA Sun Protect and Moisture on her seven-year-old daughter on Monday afternoon. Her child had gone out to play in their garden with her brother, but within minutes Jasmine heard her shouting "my back is on fire".
Jasmine, 27, said her daughter's skin "looked like she'd had boiling water from a kettle poured on her".
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As the child rushed into the house, Jasmine saw her back and shoulders had turned bright red and giant blisters began forming on her skin.
She described her daughter's ordeal as "horrific". Jasmine told North Wales Live : "At first I thought she was fighting with her brother but I quickly noticed the difference in her cry and she started shouting 'my back is on fire'."
The mum says her daughter has no allergies and has never had an issue with any sun cream in the past.
She added: "I feel riddled with guilt. I always check the labels on everything, it's a habit because some of my family members have allergies. She was adamant she didn't want to go to the hospital after a bad experience when she was younger so I took her to the chemist and they said it doesn't look anything like an allergic reaction.
"I just want other parents to be aware. I feel so guilty that this has happened but at least if I put it out there then people will know."
A Nivea Sun spokesperson said: "Consumer trust in the safety of our products is our highest priority and we are dedicated to developing products that reliably and effectively protect against sun damage.
"We are currently in contact with Jasmine Williams, who contacted our consumer relations team via email yesterday (Monday 11th July) and has since had a telephone consultation this afternoon to understand more about what happened in this instance.
"We rigorously test each of our NIVEA SUN formulations and their labelled SPFs according to internationally standardised test methods at independent test institutes, so we can always ensure consistent, high-quality efficacy and consumer safety of all NIVEA SUN products."
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