It's a widely-held belief that all parents think their is the most gorgeous being on the planet.
Which makes one mum's comments regarding her newborn all the more puzzling - although she has insisted she's joking.
Quaylaa Ann, from California, incurred the wrath of other parents after filming herself burping her son as his twin sister slept.
She talks about how the heat had prompted her to take her three kids to a local water park.
It all then took an unexpected turn when she then started to talk about how "ugly" her son is.
"My biggest fear was having an ugly baby, and now look what the f**k I got," she said.
"I just knew that it was going to be a fifty-fifty chance that one of these kids was going to come out ugly … because of him," which appears to be a reference to the her children's father.
"One minute he looks all handsome, the other minute he looks like f*****g Alien vs. Predator."
Halfway through the video, she then seems to have a change of heart and instead of saying her son is "ugly", switches to saying he's "funny looking" instead.
"I'm sorry your Daddy marked you, you look like him," she said.
"It's cool though."
Quaylaa's comments might have have gone largely undetected, but Tia Becca, the star of Love and Hip Hop in Atlanta , posted then shared video to her 427K Instagram followers overnight, adding: "I think he is adorable."
The response was largely critical.
"People do anything for likes and laughs, that s**t is not funny," one person commented.
Another added: "People like her should not reproduce."
But Quaylaa also had her defenders, with one person writing: "OMG it was a f*****g joke she loves her twins and her kids, she was clearly playing."
The mum-of-three later explained to her fans that she had indeed just been messing around, saying:
"God knows my heart is pure, I love my kids. There’s no such thing as bad publicity."
Either way her little boy let everyone know what he thought of it, by doing a beautifully-timed vomit over his mum.
