A mum said she has been drawing on bold, black eyebrows in a bid to challenge the beauty industry. Sammie-Jo Hailford posted a video to her 150,000 TikTok followers explaining why she has been sporting the daring look.
The 27-year-old said the decided to style in eyebrows this way in an effort to challenged the beauty industry because she “doesn’t agree” with it and the impact it has on many people’s mental health, reports The Mirror. Through her social media account she has tried to start a beauty movement she dubbed BROWS - which stands for Beauty Redefined or We Suffer.
She said: "I've started a beauty movement called BROWS and BROWS stands for Beauty Redefined or We Suffer. “I talk a lot about mental health and the beauty industry and what it does to mental health and young girls and young boys and their self-esteem.
"I don't agree with the beauty industry, I don't believe what it teaches people.
"I'm here explaining to people and helping them grow their confidence to be themselves, not take judgement off anyone else, embrace their natural beauty, embrace the way they want to express themselves.
“I'm here for no judgement and I help people daily on this app with my beauty movement that I started, and the brows are all part of that. It's all based around that.”
The mum went on to ask people to never judge someone by their appearance. She also slammed her online trolls and said it was “more embarrassing” that people judged her for her humongous eyebrows than it was for her to wear them.
Then she railed against the “conditioned behaviour and beauty standards that are not even real” that she said the beauty industry pushed onto people.
Sammie-Jo added: “They're there to f***ing steal your money and make you f***ing mentally ill so that you want to look a certain way and behave a certain way."
The mum first went viral on the social media platform in March earlier this year when she claimed that trolls had gone as far as to threaten to call social services on her because of her appearance.
She said at the time: “People have said I shouldn’t be a mum and they are going to ring social services because of my eyebrows.
“It gets really extreme on the internet. They can call social services because I have nothing to hide. My eyebrows don’t determine whether I’m a good mother or not.”
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