As the fashion industry pivots towards a more sustainable future, brands are increasingly having to re-assess their eco credentials.
And now British handbag brand Mulberry has joined the fleet of those evaluating their impact on the environment, as it has launched its first ever 100 per cent sustainable bag.
Named the Portobello Tote, the bag is made from start to finish in the UK, at the brand's carbon-neutral factories in Somerset, while the leather itself is a by-product of food waste.
The company has also pledged to give 100 per cent of net proceeds from sales of the bag to the World Land Trust, an organisation which works to protect and sustainably manage natural ecosystems around the world.
The Portobello Tote has been in the works for the last few months, and follows the brand's recent men's range which was made exclusively using ECONYL.
As if this wasn't enough, Mulberry has pledged that by autumn/ winter 2020, its nylon products will be converted to ECONYL instead. Back in summer Prada made a similar pledge when it remade its iconic nylon bags from recycled ocean plastic and vowed to phase out all virgin nylon by 2021.
Commenting on the launch, the brand's CEO, Thierry Andretta, said: "Through our Mulberry Green responsibility commitments, we are continuing our innovative approach towards design and manufacturing in a conscientious way."
Mulberry was founded in Somerset in 1971 and specialises in leather accessories.
The Portobello Tote costs £795 and is available to buy now.
