Mud-covered man helped ashore in major emergency operation

A man covered head to toe in mud on Weston-super-Mare's beach prompted a huge emergency response on Sunday (July 12).

Fire crews, paramedics, the coastguard as well as a hovercraft, were all deployed to the section of the beach located near the Grand Pier.

Pictures show a man wearing a white vest lying on the ground plastered in mud.

According to Somerset Live, the fire service say multiple people were seen in the mud on the beach, and 20 members of the public were checked over by emergency services staff on Sunday.

A man could be seen struggling in the mud (Nicholas Page Hayman)

At the time of the incident. Avon Fire and Rescue took to social media to say all 20 people were advised to return to safe areas of the beach.

They posted: "@AFRSWeston have launched the hovercraft. Multiple people are in the mud area. All public are being advised to return to the safety of the beach.

"The male [was] assisted by @WSMCoastguard a further 20 members of the public have been checked and advised to return to the safety of the beach."

The man and 20 other members of the public who were deemed at risk on the beach did not come to any other further harm.