Way back in January, at the Consumer Electronics Show, Bill Gates's keynote included a plug for a new music service, Urge, from MTV Networks. Now, according to an AP story, it's about to arrive, along with a new version 11 of Windows Media Player. It says:
At launch, URGE will have more than 2 million tracks, which can be purchased individually at 99 cents or as full albums starting at around $9.95. The service also will offer unlimited downloads at a monthly rate of $9.95, or $14.95 for the ability to transfer songs to any of more than 100 compatible portable music players. Initially, URGE will also feature streaming videos, with video downloads becoming available for purchase later this year.
As well as having some sort of brand following, MTV has access to unique content recorded for its TV channels.
