Take your marketing and leadership skills to a new level while improving your project management and consultancy expertise during this online Master’s degree with University of Aberdeen, one of the UK’s top three universities for business and management.
The online MSc Digital Marketing Leadership is designed to meet the rapidly increasing role of Digital Marketing within the strategic, operational and marketing functions of organisations worldwide - video.
This online degree combines the expertise and insight of top academics and a practising digital marketing consultancy, with strong support provided by the university’s 24/7 digital learning environment. All the modules are independently reviewed, backed and future proofed by a world renowned Industry Advisory Board. Over the course of the degree, you’ll learn via engaging videos, webinars and downloadable notes. So, if you’ve got a busy professional or family life, and want a digital marketing qualification that fits around your commitments, this is the course for you.
After completing the MSc, you’ll be in a strong position to progress to more senior positions in the fields of advertising, direct marketing, CRM, analytics, e-commerce and much, much more. Whether you want to apply for senior leadership or consulting roles, or become an inspirational thought leader, this is a course you won’t regret investing in.
The MSc Digital Marketing Leadership comprises 5 ‘taught’ modules and a final consultancy-based project module delivered by distance (online) mode.
On successful completion of modules 1 and 2 students are awarded a Postgraduate Certificate. On subsequent completion of modules 3 and 4 students are awarded a Postgraduate Diploma. On successful completion of modules 5 and 6 students are awarded the MSc in Digital Marketing Leadership.
Module 1 – Digital Marketplace
This module aims to enhance students’ appreciation of the impact of digital marketing; introduces digital strategy; the tools and tactics used within business and the importance of reviewing online performance of an organisation’s online assets.
Module 2 – Digital Strategy and Developing Digital Assets
This module aims to enable students to identify key aspects of digital strategy for different types/sizes of business. Students will understand the factors essential for effective website performance, the metrics required to effectively support the organisation’s business objectives and appropriate criteria to use when assessing and selecting suppliers.
Module 3 Executing a Digital Strategy:
This module equips students with the knowledge to understand the many aspects of digital content marketing, digital advertising, social media platforms and analytic techniques.
Module 4 – Effective Consultancy and Project Management
This module aims to equip students with an understanding of the main models essential for effective consultancy and project management.
Module 5 – Digital Futures
This module aims to equip students with the knowledge to understand how digital has shaped and continues to shape businesses and organisations and the processes that can be used to succeed in a digital environment.
Module 6 – Final Project
This is a capstone module providing students with an opportunity to synthesise the knowledge obtained through the individual modules. Students work on live (real) challenges. Students produce a substantive piece of work that incorporates: assessment of a marketplace; evaluation of competitors; opportunity identification and specification; recommendations for action’ and an implementation plan.
Course duration and certification
- It’s recommended that this online MSc be taken over a minimum of 18 months , however it can be taken over a longer period depending on your personal circumstances
- Upon completing the course, you’ll receive the same degree certificate from Aberdeen University as if you had studied on campus, and will even be invited to celebrate your achievement by attending your graduation in-person
Please note: you may also be interested in the Postgraduate Certificate in Digital Marketing Leadership with the University of Aberdeen Graduate Business School
Entry requirements
- To apply for this course, you should have a good honours degree from a UK university, or the equivalent from a recognised institution for those with non-UK qualifications
- If you do not have an honours degree, you’ll be asked to provide a comprehensive CV, detailing your experience, training and qualifications, and may be asked to take part in an interview via Skype or alternative technology
For full information on entry requirements, teaching staff and how to apply for this online degree please fill in this enquiry form.
