Mrs Hinch has ditched her trademark lengthy locks for a shorter style, undergoing an epic au naturel transformation just in time for lockdown.
Cleaning guru Sophie Hinchliffe is usually never without her bouncy blowdry and waist-length extensions.
But this week the social media sensation has chopped off a foot of her long locks and opted for a gorgeous much shorter style.
Mrs Hinch, 30, took to her Instagram Story on Wednesday to show fans the process of her transformation.
The Essex-born star was one of the lucky few to managed to nab an appointment with a stylist before England went into a second lockdown on Thursday.
She teased fans with a snap of her holding a huge chunk of her freshly chopped off hair, captioning the snap: “Well, goodbye long hair. Back to short for the winter."
Mrs Hinch then posted a picture of her flowing long locks ahead of the big chop, before finally unveiling the result.
Her new shoulder-length style featured a blunt cut, fresh stunning blonde highlights and was styled in gorgeous lose waves.
“What do you think guys?” she asked her 3.8million followers. “I’ve gone blonder and A LOT shorter!”
The star tagged the hair salon responsible for her hair transformation, Feathers Chelmsford, who like all hairdressers will be shutting their doors for four weeks for the lockdown.
“I’ll be thinking of your salon this month, and promise to be back as soon as you’re open,” Mrs Hinch wrote.
“To everyone in the beauty industry, I hope you all know how appreciated you are.”
