Mr. Peanut dies in a 2020 Super Bowl commercial and the internet is losing it

A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. Mr. Peanut, who always wore a signature top hat and monocle, served as the Planters mascot since 1916.

You read that correctly. A fictional anthropomorphic peanut will die on national television during the Super Bowl. The @MrPeanut account reported that Mr. Peanut died a hero, sacrificing himself to save others.

It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp

— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020

Planters also released the footage of Mr. Peanut’s grisly death ahead of the big game.

(Warning: The following video contains graphic peanut destruction and peril.)

“Mr. Peanut” and “#RIPeanut” quickly became the top trends on Twitter – but not everyone is grieving (and many people are simply confused).

Mr. Clean is lamenting the death of Mr. Peanut and now I'm not sure what's real anymore. I just need Mr. Coffee to tell me things are going to be all right. #RIPeanut https://t.co/TyqMXMWxpZ

— Sap! (@robbymillsap) January 22, 2020

Mr. Peanut is in Hell. He spent decades as the smiling face of a company that sold the boiled and roasted corpses of his people as a snack

— Patrick Monahan (@pattymo) January 22, 2020

When you see #RIPeanut trending but then remember you are allergic to peanuts pic.twitter.com/E8OwZangpk

— Pickle (@ThePickleman4) January 22, 2020

You're laughing. Mr. Peanut is dead and you're laughing #RIPeanut pic.twitter.com/yDpbozhaUL

— ScoobertJR (@ScoobertJR) January 22, 2020

all the people with a nut allergy when they heard the mr. peanut yeeted himself #RIPeanut pic.twitter.com/jAmmuFcEp1

— kayli (@kayliipaul) January 22, 2020

With the sad passing of Mr. Peanut, I can't help but to think of when Jack from Jack in The Box was thought to be dead.

Until he came back from the dead and murdered a bunch of people.#MrPeanut https://t.co/DjCdbxkZ3e pic.twitter.com/oyrTwcLnP2

— Bannon Rudis ❤🐱 (@BannonRudis) January 22, 2020

BREAKING!
Mr. Peanut Might Not Be Dead After All. Drone Footage Of Remote Island Shows Mysterious Peanut-Like Man. pic.twitter.com/BAZkU82oNB

— Polite DesertPogona (@DesertPogona) January 22, 2020

Mr Peanut knew too much

— Sam Thielman (@samthielman) January 22, 2020

What’s next for Planters. I’m predicting that the nut company is going to try to channel some of the Big Baby Yoda Energy, and we’re going to see a Baby Peanut emerge on Super Bowl Sunday.