The firm that makes Mr Kipling cakes has said its office-based workforce will be able to choose where they work.
Premier Foods said those previously based in offices - more than 800 staff - will be able to base themselves "wherever they work best" from this month as part of a new hybrid model.
It came as the firm hailed a “very encouraging” start to the financial year as sales reached the “top end” of its targets for the past quarter.
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David Wilkinson, group human resources director, said: “This isn’t about getting rid of the office altogether, it’s about shifting our mindset on what it means to be flexible.
“Work is a verb, not a place, and, whether it’s for a team meeting or just personal preference, our office remains open for anyone who wants to use it.
“What it’s not is somewhere colleagues have to be for the sake of showing their face.”
The news follows a trial involving more than 100 employees at the FTSE 250 listed group, with staff concluding that a mix of office work and home-working would offer the “best of both worlds”, as PA reports.
Premier Foods said the new working arrangement will be offered to staff across its offices in St Albans, Manchester, Lutterworth, Southampton, and High Wycombe.
The group, which also owns the Ambrosia, Sharwoods and Oxo brands, on Wednesday reported a 13.2% decline for the quarter to July 3 against the same period last year, with a 6.3% rise against the period in 2019 before its pandemic-fuelled jump.
The grocery supplier said it was buoyed by progress with its healthier ranges while shoppers also spent more on sweet treat items.
