Mr Kipling announce new line of tasty treats - and they include Freddos and Oreos

Mr Kipling is renowned for their multitude of cakes, pies and other sweet treats - and they could be about to become a whole lot more popular.

The brand has seen a surge in success recently with sales soaring - and not just inside the UK.

Speaking to the Mirror, Alastair Murray, acting chief executive of its owner, Premier Foods, said: "In the last year, Mr Kipling, our largest brand, grew 12 per cent following its successful brand relaunch in the UK."

And the brand isn't showing signs of running out of ideas, despite creating a new pack design, a new logo and new products.

First - there will be fancier cakes, in classic combinations.

The unicorn slices were a massive hit after they were launched (Mr Kipling)

"The Group is set to launch a premium range of  Mr Kipling  'Signature' cakes with variants such as After Dinner Mint Fancies and Chocolate, Caramel & Pecan slices," Premier Foods said in a statement.

Then there are options for more people.

"We have plans to launch an exciting new brand, 'Plantastic', using plant- based ingredients," Murray added.

But Premier Foods also makes cakes for Cadbury's - and that means something special is on its way.

"Exciting new lines" are set to include new Cadbury cake slices, Oreo cupcakes and - most importantly - Freddo cupcakes.

Yes - everyone's favourite chocolate frog will soon be available as a cake too - hopefully costing less than 25p each...