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Axios
Axios
Business
Orion Rummler

MoviePass service to end on Sept. 14, after financial turmoil

The MoviePass logo. Photo: Rafael Henrique/SOPA Images/LightRocket via Getty Images

MoviePass will end all subscriber services on Sept. 14, its parent company, Helios and Matheson, announced on Friday.

Catch up quick: MoviePass' cheap ticketing plans launched with plenty of buzz in 2017, but the company never found a sustainable way to stay afloat. Helios and Matheson is now considering whether to sell the company as a whole to review its "strategic and financial alternatives." MoviePass, which had around 225,000 subscribers in August, sunk shares for Helios and Matheson by roughly 99% in 2018.

Go deeper: How movie theaters are surviving big tech

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