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International Business Times UK
International Business Times UK
Shyna Mae Deang

Move Over Dubai Chocolate 'Angel Hair' Bar is the New Viral Treat in Tesco, But Critics Say It's Overhyped

A new chocolate bar called Angel Hair has landed on Tesco shelves this month, and it's already causing a stir on social media. Inspired by Turkish sweets and made in Turkey, the bar is a wild mix of pink chocolate, pistachio cream, and bright-green candy strands. It's eye-catching, a bit bizarre, and definitely not your average supermarket snack.

Social Media Made It a Thing

Since early July, videos of people trying the £5 treat have been flooding TikTok and Instagram. Reactions are mixed.

Some love the quirky combo of flavours and the over-the-top aesthetic, while others aren't sure what to make of it.

One user summed it up perfectly: 'Looks like something Barbie would eat, but tastes like I licked a shag rug.' Still, curiosity is winning out, especially among younger shoppers who love a novelty.

The TikTok Factor

Like most food fads in 2025, Angel Hair owes its fame to TikTok and Instagram. Taste tests, surprised faces, and 'you have to try this' videos have racked up millions of views. The real hook is its looks. With that bold pink and green layering and a cross-section that's just begging for a Boomerang, it's Instagram bait at its finest.

It's the same kind of viral buzz we saw with those pistachio-stuffed chocolates from Dubai earlier this year. If it looks good in a feed, people want to try it.

Where Can You Actually Buy It?

Right now, Tesco is the only major UK supermarket carrying the bar, and it's not always in stock. Online orders open in certain regions, but they tend to sell out fast. At £5 for a 100 g bar, it's more of a luxury snack than a casual nibble.

Tesco backing it definitely helps with trust. People are more likely to try something odd if it's sitting next to their weekly groceries.

A Word of Caution

While Angel Hair doesn't come with any formal warnings, nutrition experts suggest checking the label, especially if you've got allergies or sensitivities. Imported snacks sometimes include ingredients not commonly used in the UK, and allergen info might be labelled differently. If you're nut-sensitive or wary of food dyes, read before you bite.

Viral Treat or One-Hit Wonder?

Whether Angel Hair sticks around or disappears like last year's wasabi KitKat is anyone's guess. But for now, it's the snack of the moment, a mix of novelty, nostalgia, and sheer visual madness. And in the world of 2025 snack trends, that's more than enough to go viral.

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