MotoGP plans to build a year-round presence in Australia as negotiations continue about a renewal for the famous Phillip Island race.
The Australian Motorcycle Grand Prix contract expires at the end of 2026, but there is no danger of the iconic event disappearing.
USA-based Liberty Media's acquisition of Dorna in July means change is coming for MotoGP worldwide.
When Liberty purchased Formula One in 2017, popularity in the sport skyrocketed.
"Australia has been part of MotoGP for a very long time," MotoGP chief sporting officer Carlos Ezpeleta told AAP.
"It's a very cool flag for us to have on our calendar.
"Our agreement with a AGPC (Australian Grand Prix Corportation) is up at the end of '26, and we're now in conversations about the renewal.
"It's fair to say that we'll continue racing here in the future."
Ezpeleta acknowledges MotoGP has to do a better job at capturing the attention of old and new fans outside of races.
"From the start of the grid at to the end of the podium, those 90 minutes are very, very strong and we're good at that," he said.
"But we also have to focus a lot on what happens outside of those 90 minutes, outside of the racing window, outside of the racing weekends, and a big part of it is for us to have a year-round presence in Australia.
"We do think that Australia has a lot to offer, a lot of potential for growth in MotoGP."
Much of F1's surge in popularity came following the blockbuster Netflix series, 'Drive to Survive'.
But don't expect a similar behind-the-scenes show for MotoGP now Liberty is involved.
"If there was a Netflix button where I could just hit successful docuseries, I would certainly hit it," MotoGP chief commercial officer Dan Rossomondo told AAP.
"There couple of things are headwinds for us ... you can really only point to 'Drive To Survive' as the success story.
"You can't point to a lot of other docuseries where they've had that cultural crossover and the resonance that's led to such a commercial acceleration.
"Liberty has that history with Formula One ... they've just made leaps and bounds on the commercial side.
"Our sporting operation is still really good right now, commercially we are still in a better place than Formula One was in 2017 when Liberty bought it."
