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Bristol Post
Bristol Post
Entertainment
Katie Brooks & Tristan Cork

Mothercare brand to live on in Boots stores after franchise deal signed

The Mothercare brand, which looked set to disappear from Bristol forever with the stores announced to close, will live on in Boots stores next year.

Both Boots and Mothercare have revealed a franchise deal which will see Mothercare-brand products sold in Boots stores.

The pharmacy store firm signed an exclusive deal with Mothercare after the retailer fell into administration last month, Birmingham Live has revealed.

The deal won't save the Mothercare stores in Bristol or across the country, however - it will just mean that for five years at least, Mothercare products can still be bought, in Boots stores instead.

Mothercare has two stores in Bristol - at Cribbs Causeway and the Eastville retail park - and as it emerged the retail brand, which has been a staple of the High Street for generations, was going into administration.

The deal with Boots means the babycare brand clothes will start being sold in Boots stores from late summer next year, the companies said, with a limited range available online from mid-2020.

The deal doesn't save the stores themselves though - all 79 across Britain, including the ones in Bristol, will close soon.

Mothercare chief executive Mark Newton-Jones said: "In Boots, another much-loved British heritage brand, we believe that Mothercare has found the right home in the UK.

"Boots is at the heart of one of the largest healthcare businesses in the world and Mothercare will fit in as the specialist brand for parents and young children in both Boots stores and online."

He added: "Today's announcement is fantastic news for the brand and the millions of Mothercare customers across the UK."

"It is also great news for Mothercare and our wider group of stakeholders after what has been a tough period. This partnership between Mothercare and Boots UK brings certainty and scale to our continuing group."

Speaking about falling into administration in November, Mothercare chairman Clive Whiley blamed high levels of rent and rates and a continuing shift in consumer behaviour from high street to online.

He said the high street was facing a "near existential problem" with intensifying pressures and Mothercare UK was far from immune to these headwinds despite the strength of the brand.

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