Boxer Amir Khan has given son Muhammad a £30,000 Rolex watch as a present on his first birthday.
It might be a while before the youngster can wear it.
But his proud dad will certainly be able to teach him how to do so in style, as he is a big fan of luxury timepieces.
Amir, 33, bought himself a £100,000 Richard Mille RM 032 dive watch last year. And he is not the only celebrity to have invested in a wallet-busting chrono collection.
We take a look at some of the priciest timepieces celebs have flashed before our eyes...
Cristiano Ronaldo
Footballer Cristiano Ronaldo, 36, gets his kicks and ticks from a sparkling Franck Muller watch worth £1million.
The blingy timepiece – part of the watchmaker’s Round collection – has its case, dial and wristband encrusted with baguette-cut diamonds and rubies. bracelet.
Rihanna
In her Take A Bow video, pop star Rihanna wears an 18-carat gold Piaget timepiece, worth £22,000.
The Watch My Name – sorry, What’s My Name – singer, 32, has also been seen in a Rolex President Day Date 36, valued at £9,000. And she has worn a Chopard Happy Sport, worth £3,600.
Jay-Z and Beyoncé
Beyoncé and Jay-Z know when it’s time to really splash out - Beyoncé certainly did on a wedding gift for her rapper husband.
She is thought to have spent £3.5m on a Hublot Big Bang watch encrusted with 1,300 diamonds for his collection.
Jay-Z has also been spotted with a Patek Phillipe Grandmaster Chime, costing around £1.6m, a one-of-a-kind Rolex and a £1.8m sapphire case Richard Mille.
Floyd Mayweather
The boxing legend, 43, is another fan of diamonds – which are easier to acquire when you are worth a reputed £300million.
He splashed out £13million on the Billionaire watch by Jacob & Co, made from 18-carat white gold studded with 260 carats of white diamonds.
Eric Clapton
The guitar great, 75, favours timeless elegance and class over bling.
He is believed to have paid £2.6million for his 2499 Patek Philippe, one of only two of its kind.
Duchess of Cambridge
The Duchess of Cambridge is known for her classic, understated style – and her choice of watch is no different
Kate, 39, is rarely seen without her £5,000 Cartier Ballon Bleu. It is believed to be a gift from husband Prince William, whose mum Diana was also a Cartier fan.
Daniel Craig
Like his character James Bond, Daniel, 52, loves luxury watches.
He has worn an Omega Seamaster 300, worth around £7,000, a £6,000 Rolex Milgauss, and a Rolex Submariner valued at an eye-watering £23,000.
Conor McGregor
Conor McGregor loves a flashy watch – and one of his even has a hidden sex scene on the dial. He reportedly paid £1.5m for his diamond-studded Rasputin , by Jacob & Co.
UFC champ Conor, 32, seems to always have time for the watchmaker as he also forked out £730,000 for its Astronomia Tourbillon Baguette, left.
The timepiece is set with 422 “invisibly set, baguette-cut diamonds” and another 133 “triangle-cut” sparklers.
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