Six in 10 adults would accept online deliveries without additional packaging if it reduces their environmental impact.
Canned food, sports equipment and clothing are among the orders customers would be happy to receive with just a postage label applied.
While condoms, hemorrhoid cream or sanitary items are among the items people would be less happy to have delivered bare.
The research was commissioned by Amazon.
Spokesperson Justine Mahler said: “People really care about reducing packaging, and we’ve made significant progress doing so for years.
“But we want to eliminate it altogether, working with manufacturers to design alternatives that are capable of shipping safely, without additional paper bags, envelopes or boxes.
“We’ve already achieved a lot, increasing the number of orders shipped to customers with no added delivery packaging in the UK by more than 50% since 2021.
“Sending an item without additional packaging reduces weight and carbon emissions, so it’s a win all-round.”
The study found 56% of adults consider it important that containers they receive are recyclable with their household waste.
While 76% believe many products they buy don’t need additional packaging.
More than one-third (38%) said its reduction should be the first priority for retailers and manufacturers – over making it recyclable (36%) or reusable (17%).
But 62% of online shoppers worry about their deliveries being damaged if they arrive with no added delivery packing.
Concealing orders to prevent embarrassment is low on the list of priorities for online shoppers.
An unashamed 76% declare they have never been embarrassed by the contents of a package they’ve received.
And 87% trust their neighbors to take care of their deliveries if they are not there to receive them.
For four in 10, the main concern was concealing a gift if they buy an item for a household member.
Justine Mahler added: “We don’t want to ruin that surprise. For that reason, many items that are certified to ship without additional packaging still come with an option to be sent in a box or paper delivery bag.
“We also conduct rigorous drop tests to ensure items sent without added delivery packaging have the potential to reach people safely.
“High value items like laptops, as well as many personal orders you’d keep in your bathroom cabinet, also come with added delivery packaging.”
Produced in association with SWNS Talker
