Supermarket giant Morrisons has revealed it'll be selling a 1.5 litre bottle of prosecco for just £10 as part of its Black Friday sale.
The grocer's Palazzo Nobile Prosecco Doc Spumante, which contains twice as much fizz as a normal size 750ml bottle, will be cheaper for 24-hours on Black Friday.
The price tag will be even lower than Aldi - which stocks its Prosecco Spumante DOC Magnum for £13.99.
Waitrose, meanwhile, sells its flagship San Leo Prosecco magnum for £21.99, although it's not known whether the bottle will be reduced for Black Friday.
Each bottle contains 11% ABV and Morrisons has limited the purchase to just one per customer, while stocks last.
This is to stop a handful of shoppers snapping them all up and flogging them online for an inflated price.
The magnums are already available to buy online and you can purchase them in store and online.
Elsewhere, Lidl has just announced that it's about to get even cheaper, with the affordable supermarket officially taking part in Black Friday 2019.
But rather than offering price cuts on its already discounted food, reductions will be on tech and electricals.
The best deal of the lot will be its Xbox bundle, which nets you the Xbox One S Digital 1TB, along with three digital games for £129, down from £199.99.
Elsewhere online, the same Xbox One S console - minus any additional games - will still set you back a hefty £189.99 at Amazon, £199 at John Lewis and £160 on eBay.
On November 29, hundreds of retailers will be offering huge discounts across an entire range of consumer products, from fashion to household appliances and even holidays for Black Friday.
In 2018, consumers spent £1.23billion over the Black Friday weekend, beating the money spent during the Christmas sales.
And the spending spree is likely to continue into 'Cyber Monday', which falls on December 2 and will see further retail discounts.