When it comes to Valentine's Day, it seems that a box of chocolates and a cheesy greeting card are no longer enough.
To mark the most romantic day of the year, Morrisons has launched a heart-shaped steak.
Made from traditional ribeye, Morrisons' sweetheart steak promises a rich flavour and tender texture for £20/kg.
The retailer has also assured customers that the product's unique shape doesn't result in any wasted meat, thanks to the mastery of their in-house butchers.
Paul Robinson, the butchery specialist at Morrisons, says: "This is the perfect Valentine's Day food for customers that are looking to impress.
"Before you even cut into it, this steak sends a romantic message and it tastes great too."
Morrisons heart-shaped offering is set to rival Marks and Spencer's 'Love Sausage,' which features a heart-shaped pork sausage wrapped in streaky bacon.
Alongside its sweetheart steaks, Morrisons is also offering a Valentine's Day meal deal which includes a starter, main, side, dessert and choice of drink or chocolates for just £15.
Morrisons sweetheart steak is available in stores nationwide from Monday 11 February until Saturday 18 February.
