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Daily Record
Daily Record
Rachel Williams

Morrisons unveils loyalty scheme shake-up to help customers save money amidst rising prices

Morrisons has unveiled a new version of their loyalty scheme that will help make it easier for their customers to save money amidst soaring costs.

The Big Four supermarket chain has said it has updated its 'My Morrisons' scheme to help with costs during "tough times". It comes after the supermarket said they listened to feedback from customers on what they were looking for. As a result, the My Morrisons scheme has undergone another revamp.

The scheme will now offer more for customers and will also include a couple of brand new features. Included in the new scheme revamp will be a range of more relevant offers, deals and new features to help shoppers during key moments of the year.

Shoppers will still be able to use the app or their physical card. Existing members will also need to update their app to obtain the new features.

Shoppers will now be offered deals and offers where they have said they appreciate saving the most, such as in the meat and dairy aisles.

For the first time shoppers will also now be offered a 'surprise offer' on items such as flowers for Mother's Day and any treats and snacks during Halloween.

Morrisons loyalty scheme will include new features (Getty images)

The supermarket has also included a 'basket bonus' for anyone signed up to the loyalty scheme. Members who scan their physical or online card at the checkout will now be in with the chance to bag a bonus offer.

And the supermarket has not only taken the time to update and add new features to the scheme, as it has also been made more user friendly.

The My Morrisons barcode has now been added to the homescreen to make it quicker and easier for customers to find when they are at the checkout. In addition, other online services such as and Food to Order are now easier to find under the ‘services’ tab.

Rachel Eyre, Morrisons Chief Customer and Marketing Officer said: "We know that this is a very tough time for customers and so our improved My Morrisons scheme will help the millions of customers who are part of it by rewarding them with instant offers when they shop.

“We have taken on board customer feedback about which categories are the most relevant and have also introduced unexpected surprises to put a smile on our customers’ faces.”

The 'My Morrisons' revamp comes just after the supermarket was found to have gone from the cheapest to the most expensive supermarket in just six weeks. A recent price comparison found that the supermarket had gone from from £9.78 six weeks ago to £11.15.

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