Shoppers were left in shock after seeing a Christmas turkey priced at an eye-watering £147.50 at Morrisons.
A stunned woman shared a picture on social media of a Morrisons' security tagged the Best Organic Bronze Turkey which must be used by Boxing Day. She wrote: "Daughter took this photo of a turkey in morrisons this morning. £147 !!!!!!! Who could ever afford this!!!!"
Twitter page No Context Brits then picked up on the issue and posted a different snap of the turkey, with the caption: "Broken Britain indeed." Scores of people commented on the high cost, with one saying: "That's insane."
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It was suggested that the yellow label may have been a "typo", but others were quick to point out that it wasn't and the price of organic free range meat has indeed sky-rocketed, reports the Daily Star.
Another Twitter user reminded people of the cost of cooking the turkey. They said: "And at 3 hours 38 minutes cooking time it'll cost a further £276.20 in energy to achieve the correct level of dryness and tastelessness."
And one person joked that it would be cheaper to fly to Turkey itself and shared the £98 quote to prove it. And another added: "I'd want the turkey to cook my dinner for that price."
A spokesperson for Morrisons told the Daily Star: "This turkey is the most premium organic product available in our offering and the price of £20 a kilo is in line with the market price. A similar sized turkey, Morrisons British large whole turkey, is available to buy for £4.99 per kg, costing around £31.44."
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