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Wales Online
Wales Online
Entertainment
Catherine Murphy & Nisha Mal

Morrisons quietly introduce new measure to stop shoppers queuing outside stores

Morrisons has introduced a new measure outside stores to stop customers having to queue.

The supermarket has introduced a new 'speedy shopping' lane.

The lane aims to help customers who only have a small basket full of items get into store much quicker.

To make it fair on shoppers with a trolley, Morrisons has said it'll invite three 'basket' customers inside for every 'trolley' customer.

The new queuing system was introduced two weeks ago, so Liverpool Echo reporter Catherine Murphy visited her local branch to put it to the test.

When we first arrived

We visited our local Morrisons store at around 5.30pm on Friday. We chose this time purposely as from our experience during lockdown this is when we've noticed supermarkets to be busy as shoppers stock up for the weekend.

We've shopped at this Morrisons before during lockdown and had to wait around 20 minutes to get in - so anything less than that we were willing to call a success.

Walking towards the store it was clear to see the new queuing system was in place, it was clearly sign posted with arrows informing customers of which queue they should enter depending on the size of their shop.

Does it work?

Well, this is where things seem to go a bit wrong.

The idea of the system is to prevent those doing smaller shops from queuing, however during our visit the 'basket' queue was actually longer than the 'trolley' queue.

There was one shopper waiting with a trolley and around 20 waiting with baskets. We waited in its new queue for around five minutes so still a really short wait time, but this didn't seem to be thanks to its new system.

Inside the store

Inside the store Morrisons said there would be dedicated 'Speedy Shopper' checkouts and more self-scan tills would be turned into ‘card only’.

We didn't notice any tills dedicated to those with baskets, the checkout area looked no different than on our previous visits.

Granted there was no long queue to pay for our items so we didn't need a 'speedy shopper' checkout but they didn't seem to exist anyway.

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