Supermarket giant Morrisons is offering discounted shopping bills for those on the frontline in the fight against coronavirus.
Those employed in the emergency services, care workers and Armed Forces personnel who hold a Blue Light Card will qualify for the benefit at Morrisons stores, reports BirminghamLive
The Blue Light Card is a recognised national scheme , which provides card holders with a range of discounts from large national retailers to local businesses, including holidays, days out and insurance.
Morrisons is offering shoppers with these jobs 10% off their shopping bill:
Ambulance Service
Border Force
British Army
Fire Service
HM Coastguard
Prison Service
Police
Red Cross
Reserve Armed Force
Royal Air Force
Royal Marines
Royal Navy
Social care workers
HM Armed Forces Veterans
Community First Responders
Second Line Responders
The Morrisons discount is valid until after Christmas, with the aim of showing appreciation to the thousands of key workers who have gone above and beyond to provide care and support during the pandemic.
Blue Light Card holders can also participate in a dedicated shopping hour alongside NHS workers and School staff from 6am-7am Monday to Saturday before Morrisons stores open to other customers.
David Potts, Morrisons' chief executive said: “Our emergency services, social care sector and armed forces have worked tirelessly this year to provide support to the many people who need it across the UK, often in exceptionally difficult circumstances.
"This discount is a thank you for all that they have done and continue to do for us all.”
Tom Dalby, chief executive of Blue Light Card, added: "Offering a Blue Light Card discount will make a huge difference to our members. I hope that this partnership will make the Christmas food shop that little bit easier for those who go the furthest for us.”
Card holders can claim the 10% discount on their groceries by presenting their Blue Light ID card at the till in any of Morrisons’ 498 stores nationwide.
