Morrisons is to offer a discount to all frontline workers who continue to work "tirelessly" to protect the public during the Covid-19 pandemic.
Those employed in the emergency services, Armed Forces or police will be able to get a 10% discount across UK stores.
Shoppers can claim the discount on their until Christmas by presenting their Blue Light ID card at the till in any of Morrisons 498 stores nationwide, BirminghamLive reports.
Card holders will also be able to participate in a dedicated shopping hour alongside NHS workers and school staff from 6am-7am Monday to Saturday.
Full list of frontline workers eligible for discount:
- Ambulance Service
- Border Force
- British Army
- Fire Service
- HM Coastguard
- Prison Service
- Police
- Red Cross
- Reserve Armed Force
- Royal Air Force
- Royal Marines
- Royal Navy
- Social care workers
- HM Armed Forces Veterans
- Community First Responders
- Second Line Responders
The Morrisons discount is a show of appreciation to the thousands of key workers who provide care and support to the British public throughout the pandemic.
David Potts, Morrisons' chief executive, said: “Our emergency services, social care sector and armed forces have worked tirelessly this year to provide support to the many people who need it across the UK, often in exceptionally difficult circumstances.
"This discount is a thank you for all that they have done and continue to do for us all.”
Tom Dalby, chief executive of Blue Light Card, added: "Offering a Blue Light Card discount will make a huge difference to our members.
"I hope that this partnership will make the Christmas food shop that little bit easier for those who go the furthest for us.”
