From Sunday, Morrsions is making a change to how its stores operate in an effort to help parents.
The supermarket giant announced it will be introducing new ‘quieter hours’, where all stores in the UK will have no music, checkout beeps or PA announcements for the first hour of shopping on Sunday.
Quiet hours will operate from 10am-11am for stores that open from 10-4pm on a Sunday.
Quieter hours already operate every Saturday between 9am and 10am in all Morrisons stores.
Morrisons says the initiative was first introduced in 2018 after listening to families affected by autism who shared their difficulties in shopping in noisy and busy environments.
Many customers have appreciated the initiative and, as a result, it will now be extended to the first hour of store opening every Sunday to provide more opportunities to shop peacefully.
Morrisons chief executive David Potts said: "The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment.
"Extending them to include Sundays will offer more opportunities to shop more peacefully."
A quieter hour will operate in the first hour from opening at every Morrisons store from this Sunday, 11 October.
During Quieter Hours stores will:
- Dim the lights
- Turn music and radio off
- Avoid making tannoy announcements
- Reduce movement of trolleys and baskets
- Turn checkout beeps and other electrical noises down
- Place a poster outside to tell customers it's Quieter Hour
