Amazon has stepped up its partnership with 'big four' grocer Morrisons, meaning customers can now shop the supermarket's full range online and have their orders delivered on the same day.
The grocer said all items will now be listed on Amazon, and customers who spend £40 or more via its Prime service will be able to opt for immediate delivery.
It comes three years after Amazon first joined forces with Morrisons, allowing customers to buy selected items - such as frozen goods - via the online retailer.
Doug Gurr, Amazon UK country manager, said: "The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selection, as well as an even greater choice for our customers."
Starting in Leeds, Amazon said all customers who use its website will now be able to buy their shopping using the "Morrisons on Amazon" shop on the platform, making the grocery delivery partnership "more accessible" to customers.
Through the partnership, Amazon Prime customers will still be able to receive free same-day deliveries on orders over £40.
Morrisons also operates a larger grocery delivery business directly through its own website, which is fulfilled through a distribution deal with Ocado.
It said the expansion with Amazon is also "complementary" to its on-demand delivery service it launched with Deliveroo in April.
David Potts, Morrisons chief executive, said: "Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app.
"It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues."
