Morrisons is set to become the first supermarket in the UK to offer boxes of unsold food to help fight food waste.
The supermarket chain will sell food that has reached its ‘best before’ date through a ground-breaking app called Too Good to Go.
Customers will be able to use the Too Good to Go app to purchase the boxes of unsold fruit and vegetables, bakery goods and deli items worth up to £10 for just £3.09.
The new service will be available in all 494 supermarkets nationwide from Tuesday, November 26th. Find your nearest Morrisons supermarket using the online store finder .
The move comes as Morrisons pledges to reduce its food waste by 50% by 2030.
Jayne Wall, Market Street Director at Morrisons, said: “We are using technology to help us reduce food waste and to help more people afford to eat well. It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
Shoppers can download the Too Good to Go app for free to browse nearby Morrisons stores with food available. They can then pay for the boxes of unsold food through the app, and collect it from their chosen store at a specific ‘collection window’ time.
Morrisons expects to distribute 350,000 boxes of unsold food in 2020, which will help reduce CO2 emissions by 882 tonnes: the equivalent of driving from London to Edinburgh 5,351 times.
Hayley Conick, UK Country Manager at Too Good To Go, said: “Every single day perfectly edible food goes to waste simply because it isn’t sold, and this is having detrimental effects on our planet.
"In fact, food waste contributes to 8% of global greenhouse gas emissions. We need greater awareness of the issue of food waste, so we are delighted to welcome Morrisons as our first UK supermarket partner. Together we can fight food waste and ensure that quality surplus produce doesn’t end up in the bin."
