Morrisons is offering a fiver off all first time online shoppers who spend £40 or more on groceries.
So any customers who normally head into store may want to reconsider going into branch in order to take advantage of the deal, which is running until Sunday 14 July.
To redeem shoppers just need to head to groceries.morrisons.com and shop as normal, adding any food and household essentials to their basket to reach the £40 minimum spend.
At checkout shoppers then need to enter the VOU3816104 voucher code to receive the discount off the total.
Members of deals-sharing website hotukdeals.com originally posted the deal, which first went live on Monday (8 July).
Shoppers can use the deal to stock up on the newly launched Parma Violet flavoured Lambrini wine, which is being exclusively sold at the chain, both in stores and online at groceries.morrisons.com .
The throwback tipple, which costs £2.50 a bottle, is perfect for summer parties or a retro take on the popular wine brand and forms part of Morrisons move to stock newer alcoholic beverages over the warmer months.
Stefan Kazmarczyk, Sparkling Wine Buyer at Morrisons said ‘we’re offering customers some interesting new flavours in stores this summer and we hope this throwback in particular proves to be a hit.’
The chain is also set to roll out n a Gin Fizz (a gin-sparkling wine fusion), a variety of canned wines that are ideal for festival season or picnics and a lower calorie Prosecco for anyone wanting to watch their waistline.
Morrisons also recently launched a new Garden Party Strawberries and Cream Fruit Fizz to coincide with the start of Wimbledon.
The new limited edition sparkling wine drink makes a play on the classic summer tennis combination of strawberries and cream and boasts fresh fruity flavours and smooth cream notes.
It's on sale now for £5 a bottle.
