Supermarket chain Morrisons has apologised after advertising that 'non-EU salt and pepper' was used on one of its chicken products.
Customers were angry that the £4 Salt & Pepper Chicken Crown is advertised as being made from British chicken and using salt and pepper that was not from the EU.
The wording angered many, with one saying: "Tell me @Morrisons that this is not real. Your response will dictate whether or not I ever shop at your stores again."
David Bright replied: "I’m done with shopping @Morrisons.. I can live with union flags on bananas, but the gratuitous slight on the EU is too much.."
Ghislaine Hull said: "Just had a look at Morrisons online and it is not photoshopped. Aside from anything else I'd have thought most normal people want to know where foodstuff IS from not where it isn't."
In support of the supermarket, one said: "I’m really unsure what the problem is? We are all supposed to be looking at air miles, local is the best option surely? For our pockets and the environment, be that supermarkets or local independent shops."
But Aisling Healy pointed out: "It says British Chicken so if the salt and pepper was also British they'd proudly state it. Non EU means it has come from far, far away!"
A representative from the supermarket said that the packaging was being changed "immediately".
He said: "The wording on the packaging is an error for which we apologise. We are changing the packaging immediately."
The Food Standards Agency says that all prepacked food requires a food label that displays certain mandatory information.
It states: "All food is subject to general food labelling requirements and any labelling provided must be accurate and not misleading."
The rules do say: "The indication of the country of origin or place of provenance of a food shall be mandatory."
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