The Brexit/Remain divide has grown even wider after the labelling of a chicken was thrust into the limelight.
Supermarket chain Morrisons has apologised after noting that 'non-EU salt and pepper' was used on one of its chicken products.
Customers from across the political spectrum raged about the geographical sourcing of the household seasonings, Wales Online reported.
Most agog were those who supported a closer union with the EU.
"Tell me Morrisons that this is not real," one man posted in disbelief alongside a photo of the £4 chicken.
"Your response will dictate whether or not I ever shop at your stores again."
Equally furious David Bright replied: "I’m done with shopping @Morrisons. I can live with union flags on bananas, but the gratuitous slight on the EU is too much.."
Another man commited to boycott Morrisons in the future, claiming the label was "beyond the pale."
Ghislaine Hull was less annoyed from a political perspective, but from a logical standpoint.
She said: "Just had a look at Morrisons online and it is not photoshopped.
"Aside from anything else I'd have thought most normal people want to know where foodstuff IS from not where it isn't."
Some people were unsure what the fuss was about.
In support of the supermarket, one said: "I’m really unsure what the problem is? We are all supposed to be looking at air miles, local is the best option surely?
"For our pockets and the environment, be that supermarkets or local independent shops."
Another social media user suggested ire was being directed in the wrong place.
"See parts of Twitter are angry that Morrisons has non-EU salt and pepper listed as ingredients on bags of chicken..." they said.
"Just a shame there isn't the same outcry at the whole poultry industry for breeding freaky chickens that live a life of pain and cruelty!"
A representative from the supermarket said that the packaging was being changed "immediately".
They said: "The wording on the packaging is an error for which we apologise. We are changing the packaging immediately."
The Food Standards Agency says that all prepacked food requires a food label that displays certain mandatory information.
It states: "All food is subject to general food labelling requirements and any labelling provided must be accurate and not misleading."
The rules note: "The indication of the country of origin or place of provenance of a food shall be mandatory."
