Morrisons is selling a vegan 'no pepperoni' pizza at its pizza counters.
The supermarket says the pizza tastes just like the "real deal" and is available for just £2.50.
Pepperoni has long been voted the UK's favourite pizza topping, and so Morrisons has created the much-anticipated vegan alternative for those looking to cut down on their red meat intake.
Morrisons' 'No Pepperoni' Pizza is made from a vegan dough and is topped with plant-based cheese.
The vegan pepperoni alternative is made from a blend of pea protein and spices.
Morrisons says it mimics the meaty taste and texture of the cheesy, spicy pizza favourite.
Morrisons' Pizza Counter Buyer, Leanne Cory, said: "We have listened to the many customers who want more vegan options at our pizza counters and have worked hard to bring them their favourite toppings without compromising on flavour.
"The new Vegan 'No Pepperoni' Pizza offers a convincing meat-free alternative and tastes just like the original – you really won’t believe it until you've tried it."
The 10" Vegan 'No Pepperoni' Pizza is now available for a pocket-friendly £2.50 at Morrisons pizza counters now.
Shoppers can find the pizza in the majority of Morrisons stores.
Customers can find their local store at: my.morrisons.com/storefinder.
