Morrisons has announced it will be giving away half a million free postcards.
The supermarket wants to help "spread positivity and combat loneliness" in the UK as lockdown restrictions begin to ease.
Children of Morrisons colleagues will be colouring postcards and writing messages for the supermarket to distribute to Doorstep Delivery customers who are continuing to shield.
Morrisons Community Champions will also be working in partnership with local primary schools to give children postcards illustrated with sunflowers and positive messages that they can colour in.
The children can send their cards to loved ones they may not have seen recently or give them back to Morrisons to distribute to care homes and via its Doorstep Delivery service.
It comes after research by Morrisons revealed that 46 percent of Brits are feeling more isolated and alone than they normally would.
Every Morrisons store will receive 1500 postcards to give away locally.
CEO at Morrisons, David Potts, said: "Although lockdown is easing across the UK we know that many people in the community are still shielding and therefore unable to meet up with family and friends. Customers write to me weekly to let me know that Morrisons Doorstep Delivery service has been a lifeline to them and express their gratitude and we wanted to let them know we will continue to be here for them.
"We hope these messages will put a smile on people's faces up and down the country."
The initiative is the latest from Morrisons which aims to make good things happen and bring hope to the nation. Last week, Morrisons gave away 25 million sunflower seeds to customers to grow at home.
