Morrisons has announced it is introducing quieter hours across all stores.
On Sundays customers can shop with no music, checkout beeps or PA announcements for the first hour after the supermarkets open.
Quieter hours were first introduced in 2018 and currently operate every Saturday in stores from 9am – 10am.
Customers have praised the calmer experience so the initiative is being extended across the weekend to provide more opportunities for people to shop peacefully.
During quieter hours stores will:
- Dim the lights
- Turn music and radio off
- Avoid making tannoy announcements
- Reduce movement of trolleys and baskets
- Turn checkout beeps and other electrical noises down
- Place a poster outside to tell customers it's quieter hour
For stores that open from 10-4pm, quiet hours will operate from 10am-11am.
Morrisons Chief Executive, David Potts, said: "The introduction of the quieter hours has been appreciated by many customers who prefer to shop in a calmer environment.
"Extending them to include Sundays will offer more opportunities to shop more peacefully."
A quieter hour will operate in the first hour from opening at every Morrisons store from this Sunday, October 11.
It comes after Morrisons announced it was rationing products again recently following a rise in panic-buying.
The supermarket stressed that while there is plenty of stock available, it's introducing rationing on some products, including toilet roll and disinfectant, to make sure there's enough for everyone.
A Morrisons spokeswoman told ITV News: "We are introducing a limit on a small number of key products, such as toilet roll and disinfectant.
"Our stock levels of these products are good but we want to ensure that they are available for everyone."
